In a recent marketing survey by ‘seriouslysimplemarketing’, it was found out that conventional marketing practices have almost dropped by 160% in the last couple of years in favor of digital marketing practices. Examples of traditionally paper based organizations like ‘Newsweek’ going completely digital are prominent.   Digital marketing enables you to connect with thousands and […]...

Conventional marketing channels include print media including newspapers and magazines, flyers, television commercials, radio broadcasts, billboards, direct mail and telemarketing whereas Digital marketing Channels include websites, social media platforms, text messages, content marketing, banner and Google ads, online debates and discussions, blogs, pictures, videos and various infographics.   Conventional marketing is a great way to […]...

The primary focus or rather the sole purpose of creating an online presence is to connect with a large audience in a relatively short duration of time with concise and updated information about your brand (may it be business or any other). If your online presence is unable to attract a suitable amount of online […]...

Search Engines use web crawlers and spiders to deeply scan all contents of a website including interconnected pages, keywords, content, links and all other associated web-architectural information. This information is stored in the search engine database against specific keywords and based on the overall PageRank score it is displayed in the Search Engine Results Page […]...

Initially the algorithms of Search engines evaluated mainly the number of keywords placed in the content and Page rankings largely depended on that. However, this led to many spam activities and uninformative disjointed content leading to higher ranking of unprofessional websites. These websites only targeted the search engines instead of providing any information to its […]...