Mobile app marketing is part of the Digital Marketing techniques that can be employed to connect with greater number of online users even in a limited budget. Mobile marketing activities mostly focus on App Store Optimization i.e. getting higher rankings for your mobile app and maintaining the download retention rate. In the last decade, online world has largely shifted from being desktop based to being mobile based and Mobile Apps are the tools being used to execute all mobile based actions. With over 1 billion smartphones available and over 200 million apps in the App store, it is vitally important to have your app stand out from the rest.
SEO and Digital Marketing techniques related to Mobile and App marketing involve mobile specific organizational ads, promotional campaigns, text messages, push notifications, surveys, feedbacks, discussion forums etc. With focus shifting from desktop based to mobile based, it is extremely important for businesses to have higher mobile search rankings to generate higher online traffic and resultantly higher visitor-to-client ratios.