Search Engine Optimization is the art of increasing organic (unpaid) online traffic to webpage or any online presence (social media, mobile apps etc.) by achieving higher rankings in the Search Engine Results Page (SERP) of Google, Yahoo, Bing, Baido etc.
SEO tries to identify prominent search words and phrases being utilized by users that are specific to the websites content, tries to identify the algorithms being employed by the widely used search engines, strategically places those keywords and phrases onto the important pages that need to be ranked (higher than its competitors), carried out HTML script restructuring, performs content analysis and finally and most importantly tries to establish links ‘from’ other webpages.
In addition to the above briefly mentioned methods, many SEO techniques and tools exist that can be either be self-taught and employed or can be professionally contracted. SEO plays a key role in highlighting the online profile of an organization which can actually translate into greater revenue generation and product promotion making SEO investment a justified endeavor