In a recent marketing survey by ‘seriouslysimplemarketing’, it was found out that conventional marketing practices have almost dropped by 160% in the last couple of years in favor of digital marketing practices. Examples of traditionally paper based organizations like ‘Newsweek’ going completely digital are prominent.
Digital marketing enables you to connect with thousands and thousands of online users thru a single post whereas in case of traditional marketing an organization has to pay for everything like newspaper / billboard / television ad, flyer / mail printing, telemarketing, radio broadcasts etc. and all of these conventional marketing techniques cost a lot. Although to better grade your digital marketing, it is always necessary to optimize your online presence thru SEO tactics however, even with these the return on investments is huge because SEO efforts can drastically improve Search Engine Results Page rankings leading to greater online traffic.