The primary focus or rather the sole purpose of creating an online presence is to connect with a large audience in a relatively short duration of time with concise and updated information about your brand (may it be business or any other). If your online presence is unable to attract a suitable amount of online traffic it is highly unlikely that you are going to get any benefit from it.
SEO and Social Media both play the pivotal role of highlighting your business’s online profile at the right time to the right online users thereby increasing your online traffic. SEO ensures high search engine page rankings whereas Social Media ensures real-time connectivity with all your potential clients and followers. Social Media also helps in marketing thru positive word of mouth, testimonials and round the clock customer service. Coupled together, both these tools are vitally important in sustaining and highlighting your business by increasing your online traffic.