Digital Marketing refers to real-time advertisement of businesses through electronic media. Although internet marketing is most generally associated with Digital Marketing, other forms include emails, web messaging, SMS, online brochures, short videos, eBooks, online ads, Social Media (Facebook, twitter, Instagram etc.), Search Engine Optimization and interactive infographics.
Based on flexible parameters that you can decide, Digital Marketing enables you to reach out to customers instantly and even communicate with them. Digital Media also facilitates users in getting a clearer picture about your brand through reviews, feedbacks, comments and testimonials of other users enabling snowball marketing
In comparison with conventional marketing strategies, digital marketing requires considerably fewer resources and enables rapid capitalization on the benefits while also facilitating in business plan modifications and adjustments. However, and by far, the most enticing feature of Digital Marketing remains the means to communicate on a personal level with a huge and, if done right, an ever-increasing client base.