Initially the algorithms of Search engines evaluated mainly the number of keywords placed in the content and Page rankings largely depended on that. However, this led to many spam activities and uninformative disjointed content leading to higher ranking of unprofessional websites. These websites only targeted the search engines instead of providing any information to its users. With the recent updates of ‘WebMaster Guidelines” by the Search Engines (Google, Bing etc.) the crawlers and spiders not only evaluate the amount of links but also the quality of pages that are being linked. Qualitative links from informative and relatable websites / webpages get higher ranking in the search engines databases and leads to higher search engine result page (SERP) rankings. Particularly with the Google’s latest developments in their web analysis algorithms (namely penguin and panda), websites can actually get penalized or even get banned due to spam, unrelated or excessive backlinking’s.
Professional SEO experts analyze and establish quality backlinks thru White Hat SEO practices thereby ensuring consistent and long-term benefits in terms of higher SERP rankings leading to increased organic online traffic.