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The three letter word SEO is a very broad term meaning Search Engine Optimization, SEO is normally described as all the tasks which are required to push a sites ranking to search engines first page or all the tasks performed by the webmasters to increase the website visibility in search engines and attract more visitors to site.
There are Billions of searches on the internet each day and people are searching for Information, Products and Services online and if you are not ranking online then you will miss this huge traffic and means to grow your Business – SEO is Must for all Online Entrepreneurs in Modern Era.
The main advantage of SEO is that the traffic coming via SEO is very targeted and has a very high conversion ratio as compared to other methods of online advertisement like PPC – Pay Per Click, SMO – Social Media Optimization & Other forms of online advertisement.
SEO is almost a must for any online business that has a website or has online presence it can increase lead generation and sales.
The ROI and conversion rate in SEO is very high as compare to other online and offline methods as people have a general trust factor on organic listings rater than other forms of advertisement on search engines.
Business online presence is one of the basic requirements of business these days as clients are searching for products online by every second and if your business is not present online or does not have good reputation online then clients will not bother work with you and will switch to others.
To be simple “On Page SEO refers to all the SEO tasks that are required to be performed on the website” like the content, responsiveness of the website, design and layout etc.
The off-page SEO means all the tasks which the webmasters have to perform outside the website on other websites, these include link building, social media, local SEO, Local Listings and much more there is a list of almost 200 to 300 tasks that can be performed in off-page SEO.
Local SEO refers to google maps SEO optimization these days on certain keywords google maps local listings appear on top of organic results.
The term backlinking refers to the point that how many quality & relevant sites are linking to your website.
A White Hat SEO refers to all the techniques used for optimizing your site “as per the guidelines of google webmaster” and not doing any spam activities in order to rank a website.
A Black Hat SEO refers to all the techniques used for optimizing your site “which do not comply with guidelines of google webmaster” and doing spam activities in order to rank a website.
The results acquired by SEO are very Long lasting results and they stay for a long period of time even if no work is done for a sometime on the web, while in PPC and other forms of online advertisement the moment you stop your adds or your budget is exhausted then the campaign is over and people stop seeing your adds immediately and someone else replaces you.
A lot of people who escape from the first trap fall into this trap, to be a successful SEO freelancer or Company one has get at least 3 to 5 years’ experience and working on almost 100 projects and in different field to be an SEO Expert Or A SEO Company. So always look for the portfolio and ask for the local and international projects that they have handled and if they could show your some ranked keywords for your record and satisfactions that’s a good deal.
This seems to be a common problem with new business starters and people with less budget and non IT background that because of a lot of information and misinformation on the internet people fall in these two traps and then at the end get their website penalized by Google.
As today in modern era there are many people and websites over the internet that claim to teach you SEO, also you can learn it free of cost as they claim and in Google era its not so difficult to get information but you need to understand 2 things that:
There is so much of wrong information regarding SEO on the internet and people making false claims and guarantees to rank you first in Google, firstly you need to understand this that Google itself doesn’t guarantee any rankings itself, I have personally called and talked with Google representatives thewy never give any guarantee themselves they just give you guidelines to help your rank but nothing is guaranteed here.
Now that you have understood that, Inspite of the fact that there are no guarantees in SEO if you follow the SEO guidelines and best practices and hire a Professional SEO Company or an SEO Expert you will get good results.
SEO is a process and it takes time like people before you who are on top of rankings right now they didn’t come on top overnight they have been working behind the scenes for a long time to get juicy results and also you need to consider what budget you are spending on SEO, how big is their SEO team and their overall online marketing Budget and Strategy. You need to work smart to beat them all.
