Market leadership in today’s contemporary digitally transformed and information technology based world is not dependent on having the best product or the best rate or the best business ethics. What’s far more important is your outreach and your ability to capture new opportunities and your ability to adjust according to the rapidly changing market scenarios.
A survey by IDC predicts that by 2020 almost 30% of today’s big companies will be vanished due to their inability to influx the digital market and will get replaced by newer, smarter, more agile and more digitally active organizations. Encyclopedia Britannica, Nokia, Kodak, and Blackberry are clear examples as their reluctance or slow acceptance of the digitally evolving world led them to bankruptcy despite them being the global leaders of their field just a couple of years ago.
One liner conclusion: We all have to become digital to survive.