In simple words, an SEO audit evaluates the search engine friendliness of a website. An SEO audit can check for problems in a website that are preventing it from achieving higher rankings in the Search Engine Results Page (SERP). Regular SEO audit can help a webpage in getting updated regularly according to the latest developments of the WebMaster Guidelines of the search engine’s.
Although good web development practices incorporate SEO techniques right from the planning stage of web page creation however it is never too late. SEO expert auditors can review organizations’ online profile including webpages and social media profiles and can help delineate the key problems, can help in finding and implementing remedial solutions and can keep a periodic ‘check and monitoring’ system to ensure relevance of your website with updated content, keywords and backlinks.