It is a matter of simple question: How often do you go past page-1 of Google when searching for anything? The answer would be very few times, if at all any. The same holds true for all the online users. If your webpage and / or social media profile is not ranking sufficiently high against your targeted keywords then it is for sure that you are not visible to the vast majority and thus you are missing out on most of the online traffic. A survey by ‘INFRONT’ concluded that almost 92% online traffic does not move past page-1 and only 1.5 % bother going past page-2. Even within the first page of SERP, online traffic of almost 55% is limited to the first three search results which means that most of the users do not even visit the fourth ranking search result.
These statistics clearly indicate that to generate better online traffic and to get higher return on investment (ROI) by getting a higher visitor-to-client ratio, it is extremely important to achieve higher ranks in the Search Engine Results Page (SERP). Optimization techniques of SEO, SMO and ASO can help businesses in getting high ranking and the visibility they require to achieve optimum business benefits.