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Conventional marketing channels include print media including newspapers and magazines, flyers, television commercials, radio broadcasts, billboards, direct mail and telemarketing whereas Digital marketing Channels include websites, social media platforms, text messages, content marketing, banner and Google ads, online debates and discussions, blogs, pictures, videos and various infographics. Conventional marketing is a great way to […]...
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The foremost advantage of SEO and Digital Marketing is in branching out to a huge online audience in a short span of time at comparatively lower costs as compared to conventional marketing practices. Both these tools help in improving your online signature and marketing your brand. With increased market, online traffic gets improved leading to […]...
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The primary focus or rather the sole purpose of creating an online presence is to connect with a large audience in a relatively short duration of time with concise and updated information about your brand (may it be business or any other). If your online presence is unable to attract a suitable amount of online […]...
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Search Engines use web crawlers and spiders to deeply scan all contents of a website including interconnected pages, keywords, content, links and all other associated web-architectural information. This information is stored in the search engine database against specific keywords and based on the overall PageRank score it is displayed in the Search Engine Results Page […]...
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Initially the algorithms of Search engines evaluated mainly the number of keywords placed in the content and Page rankings largely depended on that. However, this led to many spam activities and uninformative disjointed content leading to higher ranking of unprofessional websites. These websites only targeted the search engines instead of providing any information to its […]...
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Search engine crawlers evaluate the PageRank largely based on the type of links a website has (among other factors). Links are generated by promoting your website so as to attract other webpages towards your page or by generating internal links to increase the quantity of inbound links for an important page (within your website) thru […]...
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Mobile app marketing is part of the Digital Marketing techniques that can be employed to connect with greater number of online users even in a limited budget. Mobile marketing activities mostly focus on App Store Optimization i.e. getting higher rankings for your mobile app and maintaining the download retention rate. In the last decade, online […]...
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Digital Marketing refers to real-time advertisement of businesses through electronic media. Although internet marketing is most generally associated with Digital Marketing, other forms include emails, web messaging, SMS, online brochures, short videos, eBooks, online ads, Social Media (Facebook, twitter, Instagram etc.), Search Engine Optimization and interactive infographics. Based on flexible parameters that you can […]...
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Social Media platforms like Facebook, Twitter, MySpace, Squidoo, Blogger, Linkedin, Pinterest, or Instagram, etc. have emerged as the largest online platform for billions of daily worldwide users. Social Media Marketing targets these users by approaching them on a more personal level and by showcasing their product / brand directly through content sharing from the website […]...
