Before embarking on any digital marketing frenzy, it is vitally important to understand how your competition is investing in marketing campaigns, what measures they are incorporating to achieve higher sales and how their online traffic is being generated, sustained and increased. With this knowledge at hand it becomes easy to visualize the SEO initiatives that are required and the importance of ranking your business higher than your competition in the search engine results page ranking so that you get greater visibility than your competition and are able to divert the online traffic away from their webpage and towards your own.
Almost 50% of online users seldom move past the first three results of the google search engine page therefore it is extremely important to gradually achieve these rankings. Search Engine Optimization practices combine the benefits of Social Media and Digital Marketing and resultantly everything get higher SERP rankings due to strong and qualitative links within these. All of these manifests itself in greater ROI for the business and increased sales/revenues