FAQ

FAQSEO
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What is Black Hat SEO?

Black Hat SEO refers to the unethical measures or disapproved and risky practices adopted to aggressively highlight and rank a webpage. The aim of black hat is same as White Hat SEO i.e. to garner maximum online traffic due to higher rankings however the measures adopted do not necessarily focus toward human audience rather are […]...
FAQSEO
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What is Grey Hat SEO?

In simpler terms ‘Grey Hat SEO’ techniques lie somewhat between White and Black hat SEO practices. Although a better definition would be that these are the techniques that are not exactly categorized as permissible or prohibited and may or may not result in a site getting blacklisted. The decision to get involved with Grey Hat […]...
FAQSEO
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What is white Hat SEO?

‘White Hat’ is an ethical SEO technique aimed at attracting organic (i.e. unpaid) human online traffic instead of focusing solely on search engine optimizations. The techniques and methods employed during white hatting not only focuses on generating a considerable quantity of backlinks to the webpage but also emphasizes upon the quality of links and the […]...
FAQSEO
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Why do Businesses need SEO?

Search Engine Optimization (SEO) practices can help webpages generate greater and sustained traffic by achieving higher rankings in the Search Engine Results Page (SERP). SEO practices also help in preparing qualitative content for a website therefore ensuring sustained and organic i.e. unpaid rankings naturally and even contributing towards repeat visits and snowball marketing i.e. word-of-mouth […]...
FAQSEO
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How to Rank Number 1 in Google?

Google, being the most widely used search engine, can immensely benefit your business if you can achieve and sustain higher Search Engine Result Page (SERP) rankings and can make your business progress far ahead of your competition. Although many methods are available that can catapult your rankings however many people still struggle to achieve sustained […]...
FAQUncategorized
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Will I lose business if I don’t use SEO, Social Media & Digital Marketing in a digital world?

One word answer; “yes”. In today’s contemporary and digitized world, it’s all about generating maximum traffic to your business / organization. The more the traffic the more options of sale you are likely to encounter. Search Engine Optimization, Social Media presence and Digital Marketing all contribute in communicating with a large audience base within a […]...
FAQUncategorized
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What are the advantages of SEO & Digital Marketing?

The foremost advantage of SEO and Digital Marketing is in branching out to a huge online audience in a short span of time at comparatively lower costs as compared to conventional marketing practices. Both these tools help in improving your online signature and marketing your brand. With increased market, online traffic gets improved leading to […]...
FAQUncategorized
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What is a Backlink?

Search engine crawlers evaluate the PageRank largely based on the type of links a website has (among other factors). Links are generated by promoting your website so as to attract other webpages towards your page or by generating internal links to increase the quantity of inbound links for an important page (within your website) thru […]...
FAQUncategorized
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What is ASO?

Mobile app marketing is part of the Digital Marketing techniques that can be employed to connect with greater number of online users even in a limited budget. Mobile marketing activities mostly focus on App Store Optimization i.e. getting higher rankings for your mobile app and maintaining the download retention rate. In the last decade, online […]...