Black Hat SEO refers to the unethical measures or disapproved and risky practices adopted to aggressively highlight and rank a webpage. The aim of black hat is same as White Hat SEO i.e. to garner maximum online traffic due to higher rankings however the measures adopted do not necessarily focus toward human audience rather are […]...

In simpler terms ‘Grey Hat SEO’ techniques lie somewhat between White and Black hat SEO practices. Although a better definition would be that these are the techniques that are not exactly categorized as permissible or prohibited and may or may not result in a site getting blacklisted. The decision to get involved with Grey Hat […]...

‘White Hat’ is an ethical SEO technique aimed at attracting organic (i.e. unpaid) human online traffic instead of focusing solely on search engine optimizations. The techniques and methods employed during white hatting not only focuses on generating a considerable quantity of backlinks to the webpage but also emphasizes upon the quality of links and the […]...

Search Engine Optimization (SEO) practices can help webpages generate greater and sustained traffic by achieving higher rankings in the Search Engine Results Page (SERP). SEO practices also help in preparing qualitative content for a website therefore ensuring sustained and organic i.e. unpaid rankings naturally and even contributing towards repeat visits and snowball marketing i.e. word-of-mouth […]...

Google, being the most widely used search engine, can immensely benefit your business if you can achieve and sustain higher Search Engine Result Page (SERP) rankings and can make your business progress far ahead of your competition. Although many methods are available that can catapult your rankings however many people still struggle to achieve sustained […]...