Facebook App Install Ads Sizes & Formats Guide

Facebook App Install Ads Sizes & Formats Guide

1- Carousel Ad Formats Guide

  • Recommended image size: 1080 × 1080 pixels
  • Recommended image ratio: 1:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.

 

2- Single Image Ad Formats Guide

  • 1,200 x 628 pixels
  • Image ratio: 1.91:1
  • To maximize ad delivery, use an image that contains little or no overlaid text.

 

3- Single Video Ad Formats Guide

    • Recommended Length: Up to 15 seconds
    • Recommended Aspect Ratio: Vertical (4:5)
  • Sound: Enabled with captions included

Video Specifications

    • Recommended format: .mp4, .mov or .gif
    • Facebook: 240 minutes maxRequired Lengths By Placement:
  • Instagram Feed: Up to 60 seconds
  • Rewarded Video: 3 – 60 seconds
  • Resolution: 600px minimum width
  • File size: Up to 4 GB max

Paste a Video File Link

You can upload a video faster by pasting the link of a hosted video file.

 

4- Slideshow Ad Formats Guide

  • Use high resolution images or a video file to create a slideshow
  • Recommended aspect ratio: widescreen (16:9)
  • Facebook and Instagram: 50 seconds max
  • Slideshows will loop

 

Go to the Facebook for Developers page to add a new app if you app is not already added. (Go Here).

  1. For integrating an iOS app
  2. For integrating an Android app