Social Media Marketing in Pakistan
Content, community management and paid social on Facebook, Instagram, TikTok and LinkedIn — planned to bring enquiries and sales, not just likes.
Get a free quote on WhatsApp
Tell us a bit about your business — a strategist replies on WhatsApp within hours.
Should you use organic or paid social media?
Organic reach for business pages is limited, so posting alone rarely grows sales. We use organic content to show credibility — real work, real customers, useful answers — and paid campaigns to put your best content and offers in front of the right people. Every campaign has a clear next step, usually a WhatsApp conversation, and we measure the enquiries and sales it produces.
A complete social media service
Platform & content strategy
Which platforms to use, what to post and how often — based on where your customers are.
Content production
Reels, short videos, carousels and graphics produced in your brand style.
Community management
Replies to comments and messages, moderation and saved replies for common questions.
Meta & TikTok ads
Lead, message, sales and remarketing campaigns optimised for results, not reach.
Click-to-WhatsApp
Ads that start conversations directly in WhatsApp, with tracking of enquiries.
LinkedIn for B2B
Company page content, founder posts and targeted ads for decision-makers.
From audit to a steady content engine
- Audit Review your profiles, past content, ads and competitors to find what already works.
- Plan A monthly content calendar and ad plan with clear goals for each platform.
- Produce and publish Content created, approved by you, and scheduled at the right times.
- Promote Best-performing content and offers backed by targeted ads.
- Review Monthly report on enquiries, sales, cost per result and content performance.
How much does social media marketing cost?
- Number of platforms managed
- Posts and videos produced per month
- Whether filming or photography on site is needed
- Community management hours and response times
- Paid campaign management (ad spend billed separately by the platform)
- Languages: English, Urdu or both
Social media for your industry
If you have a small budget
Pick one platform where your customers clearly are, post three strong pieces of content a week, reply to every comment and message the same day, and put a modest budget behind a click-to-WhatsApp campaign featuring your best-performing post. Measure messages and sales for a month before adding more platforms. Spreading a small budget across four platforms usually produces weak results on all of them.
What mistakes do we see most in social media marketing?
- Boosting posts instead of using Ads Manager. Boosts optimise for engagement, not leads or sales. Ads Manager gives the right objectives and audiences.
- Posting only promotions. Feeds full of offers lose attention. Most posts should help, educate or show your work.
- Ignoring DMs and comments. Unanswered price questions are lost customers. Set a daily response routine.
- Measuring likes instead of enquiries. Track messages, leads and sales from social so you know what actually pays.
- Using the same creative for months. Ad performance drops as audiences see the same ad repeatedly. Refresh creative every few weeks.
Official guidance we follow
Platform and regulator documentation behind the advice on this page.
Social media marketing — frequently asked questions
Which platforms should my business be on?
Wherever your customers spend time. For most consumer businesses that means Facebook and Instagram; B2B firms need LinkedIn; younger audiences are increasingly on TikTok.
Do you create the content or do we?
We can produce everything, or work with photos and videos your team provides. Either way, content is approved by you before publishing.
How do you measure success?
By enquiries, sales and cost per result from social — tracked through WhatsApp, forms and website analytics — alongside reach and engagement.
Do you reply to comments and messages?
Yes, if community management is included. We agree response times and hand qualified enquiries to your team.
Can you manage Urdu content?
Yes. We create content in English, Urdu or Roman Urdu depending on your audience.