PPC Advertising in Pakistan
Google Ads and Meta Ads managed for one goal — enquiries and sales at a cost per lead that makes sense for your business. Weekly optimisation, full account ownership and transparent reporting.
Get a free quote on WhatsApp
Tell us a bit about your business — a strategist replies on WhatsApp within hours.
How do we make ad spend pay back?
Most wasted ad spend comes from the same causes: irrelevant search terms, ads sending people to the wrong page, and missing conversion tracking that leaves automated bidding guessing. We start by fixing measurement — calls, forms and WhatsApp clicks tracked separately — then build tightly themed campaigns, matching landing pages and a weekly routine of search-term cleaning, bid adjustments and creative testing.
The right channel for each goal
Search campaigns
Reach people actively searching for your service, with ads that match their exact intent.
Shopping & Performance Max
Product ads with images and prices for online stores, powered by an accurate Merchant Center feed.
Facebook & Instagram ads
Lead, message and sales campaigns — including click-to-WhatsApp — for audiences who aren’t searching yet.
Video campaigns
Short video ads for awareness and consideration, measured against site visits and conversions.
Remarketing
Bring back visitors who didn’t enquire the first time, with offers matched to the pages they viewed.
Landing pages
Fast, focused pages for each campaign — usually the biggest lever on cost per lead.
What happens in the first 90 days of a PPC campaign?
- Week 1: Audit and tracking Review existing campaigns, set up conversion tracking for calls, forms and WhatsApp, agree target cost per lead.
- Weeks 2–4: Launch Tightly themed campaigns, negative keyword lists, landing pages and ad copy go live with daily monitoring.
- Month 2: Cut waste Pause keywords, placements and ads with spend but no conversions; move budget to winners.
- Month 3: Scale Increase budget where cost per lead is on target; test new keywords, audiences and creative.
How much should you spend on Google and Meta ads?
Your budget should be enough to buy a statistically useful number of clicks each month — usually several hundred per campaign. We estimate it from your keywords’ cost per click, expected conversion rate and the number of leads you need, before you spend anything. Ad spend is paid directly to Google or Meta from your own account; management is billed separately.
- You own the ad accounts and all data
- No long-term contracts
- Budget recommendations based on your margins
- Clear split between ad spend and management fees
PPC for your industry
Signs your ads are wasting budget
Open your Google Ads search terms report: if a large share of spend goes to searches that could never become customers, your keywords and negatives need work. Other warning signs are ads sending everyone to the homepage, conversions that count page views instead of enquiries, and campaigns running across the whole country when you serve one city. These are fixable within weeks, and fixing them often lowers cost per lead before any budget increase.
- Search terms unrelated to your service
- No call, form or WhatsApp conversion tracking
- One landing page for every ad
- Campaigns “limited by budget” while others waste spend
What mistakes do we see most in PPC advertising?
- Broad match with no negatives. Without negative keywords, ads show for “free”, “jobs” and “course” searches. Review search terms weekly.
- Counting page views as conversions. If tracking counts visits instead of calls, forms and WhatsApp clicks, automated bidding chases the wrong people.
- One landing page for every ad. Visitors who searched for a specific service land on a general page and leave. Match each ad group to a page.
- Judging a campaign after a week. Early data is noisy. Give campaigns enough clicks to learn before pausing or scaling.
- Running ads when nobody answers. Ads scheduled outside working hours generate enquiries that go cold. Align ad schedules with response times.
Official guidance we follow
Platform and regulator documentation behind the advice on this page.
PPC advertising — frequently asked questions
How quickly will we get leads?
Search campaigns usually start producing enquiries within the first week. The first month is about learning; months two and three are where cost per lead typically improves.
Who owns the ad account?
You do. We work inside your Google Ads and Meta Business accounts so you keep all history and data if we stop working together.
Do you track WhatsApp enquiries?
Yes. WhatsApp clicks, calls and forms are tracked as separate conversions so you can see what each campaign produces.
Should we run Google or Meta ads?
Google suits services people actively search for; Meta suits products and offers people discover. Many businesses use both, with different goals.
Can you fix an existing account that isn’t performing?
Yes. We start with an audit of search terms, structure, landing pages and tracking — the usual sources of wasted spend.