Digital Marketing for E-commerce & Retail in Pakistan
More orders at a healthy margin — Google Shopping, Meta catalogue ads, product-page SEO and retargeting for online stores and retail brands on Shopify, WooCommerce and custom platforms.
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Tell us a bit about your business — a strategist replies on WhatsApp within hours.
How do online shoppers decide what to buy?
Shoppers often discover products in Instagram or TikTok videos, compare prices on Google and marketplaces, check delivery times, returns and cash-on-delivery availability, and abandon if anything is unclear. Growing an online store means showing up at each step and removing the reasons people don’t complete an order.
What holds online stores back
- Rising ad costs eating margins, with ROAS measured incorrectly
- Product pages using supplier text that never ranks
- Merchant Center feed errors silently disapproving products
- High cart abandonment from surprise delivery charges
- Cash-on-delivery returns and cancellations not counted in reporting
- No retargeting or email flows for abandoned carts
The ecommerce growth stack
Shopping and catalogue ads
Google Shopping and Performance Max with a clean feed, plus Meta Advantage+ catalogue and retargeting campaigns.
SEOCategory and product SEO
Category introductions, unique product descriptions, Product schema and fixes for variants and duplicates.
CROCheckout optimisation
Clear delivery and returns information, guest checkout, COD options and faster mobile pages.
We optimise for margin, not just revenue
We calculate your break-even return on ad spend from gross margin, account for returns and cancelled COD orders, and prioritise best-sellers and high-margin products. Reporting shows blended cost per order across paid and organic channels.
Store metrics that matter
- Orders, revenue and ROAS by channel
- Net revenue after returns and cancellations
- Conversion rate and cart abandonment
- Organic revenue from category and product pages
A typical starting plan
Month one fixes measurement — purchase tracking, the Meta Conversions API and Merchant Center feed errors — and calculates break-even ROAS. Month two launches Shopping and catalogue campaigns on best-sellers and sets up abandoned-cart emails and retargeting. Month three rewrites descriptions for top products, adds category introductions and tests checkout improvements such as showing delivery charges earlier.
What mistakes do we see most in ecommerce marketing?
- Ignoring returns in ROAS. Cash-on-delivery cancellations and returns can turn a profitable-looking campaign into a loss.
- Supplier descriptions. Copied text appears on hundreds of sites and rarely ranks.
- Feed errors in Merchant Center. Disapproved products silently disappear from Shopping ads. Check diagnostics weekly.
- Surprise delivery charges. Unexpected costs at checkout are a leading cause of abandonment. Show them early.
- Discounting every abandoned cart. Customers learn to abandon on purpose. Start with reminders and reassurance.
Official guidance we follow
Platform and regulator documentation behind the advice on this page.
Ecommerce marketing — FAQs
Do you work with Shopify and WooCommerce?
Yes, as well as custom stores. We set up tracking, feeds and SEO on each platform.
Should we sell on marketplaces too?
Marketplaces add volume but you don’t own the customer. We recommend them alongside your own store.
How do you handle cash-on-delivery stores?
We track confirmed and delivered orders, not just placed orders, so campaigns optimise for real sales.
Can you help international stores?
Yes. We run campaigns for stores selling to the UK, USA and Gulf markets.