For HVAC, AC and plumbing companies, the leads that convert best come from people with an urgent problem searching on Google — so search ads, call ads and a strong Google Business Profile do most of the work. Add seasonal maintenance campaigns before summer and winter, a fast response process, and a system to turn one-off repairs into repeat maintenance customers.
Key takeaways
- Urgent searches convert best — use search and call ads.
- Run seasonal campaigns before summer and winter peaks.
- Answer calls immediately; urgent customers call the next company.
- Turn repairs into maintenance plans and repeat work.
Capture urgent demand
- Google search and call ads for “AC repair”, “AC not cooling”, “geyser repair”, “emergency plumber” plus your areas
- Call assets and tap-to-call buttons — urgent customers phone rather than fill in forms
- Ad scheduling matching the hours you can actually send a technician
- Google Business Profile with emergency hours and recent reviews
Create seasonal demand
AC servicing before summer, geyser servicing before winter, and water-tank cleaning are planned purchases. Run Facebook and Instagram ads and WhatsApp broadcasts (to customers who opted in) a few weeks before each season with a clear, fixed-price package.
Make your landing pages convert
- Headline matching the problem (“AC not cooling? Same-day repair in Lahore”)
- Price guide or call-out charge
- Areas covered and response time
- Reviews and photos of technicians
- Call and WhatsApp buttons on every screen
Respond in minutes
An urgent customer calls the next company if you don’t answer. Make sure calls are answered or returned immediately and WhatsApp messages get a reply within minutes during working hours.
Turn repairs into recurring revenue
- Offer annual maintenance plans after each repair
- Send reminders for servicing
- Ask for reviews and referrals after every job
Know your numbers
Track cost per call, call-to-booking rate and average job value by source. Shift budget toward the keywords and areas that produce booked jobs.
See our lead generation and home services marketing.
Example keyword list for an AC company
| Intent | Example keywords |
|---|---|
| Urgent repair | AC not cooling, AC repair near me, AC gas refill [city] |
| Installation | AC installation [city], inverter AC installation price |
| Maintenance | AC service [city], AC general service price |
| Negatives | jobs, course, training, second hand, OLX |
A call-handling script
- Greet and ask for the problem and location.
- Ask for unit type and age if relevant.
- Give the visit charge and earliest slot.
- Confirm address and WhatsApp number.
- Send confirmation and technician details on WhatsApp.
A short, consistent script turns more calls into booked jobs and gives you data on which campaigns bring the best customers.
Using reviews to win more calls
Customers comparing companies in the map pack look at the number of reviews, the star rating and how recent they are. Ask for a review straight after a job, when the customer is happiest, by sending a short WhatsApp message with your review link. Reply to every review, mention the service you provided, and resolve complaints quickly. Over a season, steady reviews can lift both map rankings and the share of searchers who call you.
Frequently asked questions
Are lead marketplaces worth it?
They can fill gaps, but leads are often shared with competitors. Your own ads and profile give you exclusive leads.
Should we run ads all year?
Yes for urgent repairs, with bigger budgets in peak seasons and maintenance campaigns before them.
How do we compete with cheaper technicians?
Show reliability: reviews, clear pricing, warranties, uniformed technicians and fast response.
Sources and further reading
- Google Business Profile Help: How to improve your local ranking on Google
- Google: Guidelines for representing your business on Google
- Google Ads Help: Use Keyword Planner
