App Marketing Guides & Articles

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What these App Marketing guides cover

Getting an app downloaded is only half the job — keeping users is what makes marketing pay back. These guides cover app store optimisation for Google Play and the App Store, how to plan marketing before and after launch, and how to compare paid and organic installs fairly.

If your app is not live yet, start with the launch guide and its week-by-week timeline. If it is live but growth is slow, the ASO guide explains which store fields affect rankings and how to improve conversion on your listing. The paid versus organic guide shows how to compare channels by cost per retained user rather than cost per install.

See our app marketing page for how we combine ASO, acquisition and retention.